Slowly but gradually, Europe is awakening to a green energy crisis, an economic and political debacle that is entirely self-inflicted.
The mainstream media, which used to encourage the renewables push enthusiastically, is beginning to sober up too. With more and more cracks beginning to appear, many newspapers are returning to their proper role as the fourth estate, exposing the pitfalls of Europe’s green-energy gamble and opening their pages for thorough analysis and debate. Today, European media is full of news and commentary about the problems of an ill-conceived strategy that is becoming increasingly shaky and divisive.
A study by British public relations consultancy CCGroup analysed 138 articles about renewables published during July last year in the five most widely circulated British national newspapers: The Sun, The Times, The Daily Telegraph, Daily Mail and Daily Mirror, which enjoy a combined daily circulation of about 6.5 million.
“The analysis revealed a number of trends in the reporting of renewable energy news,” the study found. “First and foremost, the temperature of the media’s sentiment toward the renewables industry is cold. More than 51 per cent of the 138 articles analysed were either negative or very negative toward the industry.”